For your social media posts on Facebook, Instagram, and Twitter, we track the frequency, reach, and engagement rates (e.g., comments, shares, clicks).
For your Google and Facebook ads, we track a number of different metrics depending on the ads’ objective. For example, if we ran a sales ad, we would track your total conversions, cost per conversion, your daily and total ad spend, how long your ad ran, and where it was featured.
An additional benefit is our ability to track and improve your target customer’s profile through artificial intelligence, based on post and ad engagements.
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